Take-Home Exam final exam DIRECT MARKETING Term Paper - 1

Take-Home Exam final exam DIRECT MARKETING - Term Paper Example h agnostic channel of advertisements such as short messages services, mobile telephone, email, websites, flyers, online ads, magazines and newspapers, outdoor adverts, promotion letters and catalogs. It is a direct response form of communication as used in the MADD campaign. The marketing strategies used in the creation of the advert give an individual the urges to read the advert from top to the end. It is clear that the advert is for youths who are fond of driving under the influence of alcohol in the society. The mode of advertisement is online. The marketing strategy is important in designing and implementing a successful campaign in the social market. MADD has established appropriate elements of marketing o the social media to meet its objectives as far as the campaign is a concern. On the other hand, it has also minimized its ideas for easy understanding of the advert. This gives individual time and understanding of their main objective. The campaign advert is clear enough to give the organizational goal in regards to the targeted group. The first impression in relation to this campaign advert is that it gives individual full information on what is required. MADD identifies various problems related t drinking and driving. The campaign advert gives a robust strategy in setting out of the main points in regards to their requirements. Since the advert has no urgency in any way, the organization has taken time to state all their requirements and qualifications so as not to hire people who will not make their campaign a success. Since their main objective is to fight drunkard in the society especially on the road, they have highlighted it as the main point in every category of individuals they wish to hire. Even though they have faced criticism from various governmental and private bodies, they stood firm towards such critiques thus considers them challenges for their success. MADD mode of advertisement is up to standard as far as online marketing is concerned.